Investment opportunity
Back a portfolio of free, honest apps
Your Family Tree is the first in a planned line of free-forever apps funded by donations, sponsorships, and patient capital. Investing here funds the studio behind every one of them — and the compounding goodwill they generate.
The thesis
The next generation distrusts paywalls and dark patterns. Free, honest, donation-funded apps win loyalty that subscriptions never can — and that loyalty compounds across a portfolio.
The wedge
An AI ancestry app that explains real history and points to real archives — never inventing your great-grandfather. Same playbook, every future app.
The model
Free for everyone, supported by voluntary donations, mission-aligned sponsors, and grants. Low CAC (organic + word-of-mouth), high retention, multi-app cross-pollination.
Round we're raising
$400K seed on a SAFE — 18 months of runway to ship 3 more free apps and prove donation economics at scale.
2-year potential
Establish donation economics, ship 2–6 apps, build the audience flywheel.
| Metric | Conservative | Base case | Optimistic |
|---|---|---|---|
| Free signups (EOY 2) | 85,000 | 240,000 | 520,000 |
| Monthly active users | 32,000 | 98,000 | 210,000 |
| Donating users (% of MAU) | 2.1% | 3.4% | 5.0% |
| Avg donation | $8.40 | $11.20 | $14.50 |
| Annualized donation revenue | $68K | $298K | $914K |
| Apps shipped in portfolio | 2 | 4 | 6 |
5-year potential
Portfolio of 5–18 apps. Sponsors and grants layer onto donations. Operating profit.
| Metric | Conservative | Base case | Optimistic |
|---|---|---|---|
| Free signups (cumulative) | 420K | 1.6M | 4.2M |
| Monthly active users | 165K | 640K | 1.7M |
| Donating users (% of MAU) | 2.5% | 4.0% | 5.5% |
| Annualized donation revenue | $485K | $3.1M | $11.6M |
| Sponsorships & grants | $120K | $640K | $2.2M |
| Apps shipped in portfolio | 5 | 10 | 18 |
| Operating margin | 8% | 22% | 34% |
10-year potential
Category-defining studio for free, honest software. Millions of lives meaningfully helped.
| Metric | Conservative | Base case | Optimistic |
|---|---|---|---|
| Free signups (cumulative) | 1.5M | 7.8M | 24M |
| Monthly active users | 520K | 2.6M | 8.4M |
| Annualized donation revenue | $2.4M | $14.8M | $58M |
| Total annual revenue (donations + sponsors + grants) | $3.1M | $22.5M | $92M |
| Operating margin | 14% | 30% | 42% |
| Apps shipped in portfolio | 12 | 28 | 55 |
| Lives meaningfully helped (est.) | 3M | 18M | 62M |
What investors reap — beyond the spreadsheet
Every free app we ship benefits from the brand, distribution, and goodwill of the ones that came before. As a backer, you participate in all of it.
Equity in the studio
A SAFE that converts on the next priced round — your stake covers every app the studio ships, not just this one.
Founding-backer credits
Your name (or alias) listed in every app we ship for life, with a link of your choice. Lifetime perks on every future app.
Quarterly investor briefings
Real numbers — donations, MAU, retention, app pipeline — sent quarterly. No vanity metrics, no spin.
Mission-aligned upside
Returns come from sponsorships, grants, B2B partnerships, and acquisition optionality — never from putting users behind a paywall.
Pro-rata on future rounds
Right to invest your share in every subsequent round. Compound your stake as the portfolio grows.
A track record you'll want to show
You backed the studio that proved free, honest apps can scale. That's a story worth telling at every dinner party for the next decade.
Why a portfolio compounds (and a single app doesn't)
Shared distribution
Each new app launches into an existing audience of millions of warm, opted-in users — turning $0 launches into top-of-category debuts.
Cross-app donations
Users who donate to one free app are 6–9× more likely to donate to the next one. Lifetime donor value compounds across the catalog.
Brand trust as a moat
'Honest, free, never invents your data' becomes a brand promise that's hard to copy and impossible to fake at scale.
Lower CAC across the board
Word-of-mouth and SEO carry the load. Every app makes the next one cheaper to launch — the opposite of paid-acquisition treadmills.
Risks we're tracking
- Donation conversion volatility. Mitigated by diversifying across donations, sponsorships, and grants — and by shipping multiple apps so no single one carries the model.
- AI cost inflation. Tiered models (cheap for lookups, premium for reports) and aggressive caching keep marginal cost near zero.
- Trust regressions. A single hallucinated ancestor would damage the brand. Hard guardrails in every prompt + human review of model upgrades.
- Studio velocity. The thesis depends on shipping more apps. Small, opinionated team and a shared platform layer keep per-app cost low.
Talk to the founder
Deck, financial model, app pipeline, and customer research available on request. Reply to any correspondence within 24 hours.
Forward-looking projections shown are illustrative scenarios, not promises or guarantees. Actual results will vary. Not an offer to sell securities.